What we need to do (i.e. react to a certain trend or callout)
Why the request? (I.e. has something happened)
What are we looking for (a video, a social post, a PR announcement, etc)
What will measure success (i.e. earned media, engagement, views, talk-ability, traffic)
i.e. a digital tool such as Crimson Hexigon or Brandseye that we can leverage.
Any additional information that is imperative to the task
