A clear name that stakeholders can easily identify and a short summary that conveys the intention of your creative brief.
Define the metrics of success for your brief.
Who are you targeting? What are their values, interest and needs. This section should include any relevant demographics.
What type of tone are you trying to strike? How do you want your audience to feel when they see the creative assets?
What do you need from the team? Chaselist to be attached if applicable.
What will measure success (i.e. earned media, engagement, views, talk-ability, traffic)
i.e. a digital tool such as Crimson Hexigon or Brandseye that we can leverage.
Any additional information that is imperative to the task
